



This project features the creation of a cohesive brand identity and a concept nail design for Nails by Adeline, a press-on nail brand. The design explores the intersection of minimalistic elegance and playful artistry, resulting in a versatile identity and product concept that speaks to modern beauty enthusiasts. The branding process began with the development of a bespoke logo, designed to reflect Nails by Adeline’s ethos of empowerment and self-expression through accessible beauty. The logo pairs clean, contemporary typography with subtle, feminine detailing, ensuring it resonates with a diverse audience while maintaining a refined aesthetic. The concept nail design embraces bold, innovative patterns and colors, tailored for press-on nails. Inspired by fashion trends and individualistic styling, the designs range from understated geometric patterns to vibrant, statement-making motifs. Each set was carefully curated to offer versatility, appealing to various occasions and personal tastes. Executed using Procreate, Photoshop and Fusion for the 3D, the project combines digital precision with artistic freedom, resulting in polished visuals that elevate the concept’s presentation. From logo creation to product design, this project exemplifies the seamless integration of branding and product aesthetics, offering a glimpse into the possibilities for Nails by Adeline's future brand identity and product offerings.