Introduction To Graphic Design | Identity Logo Design
RMIT University, Industrial Design (Year 3) This final project as part of the Introduction to Graphic Design course, focused on developing a personalized brand identity by creating three distinct logos, each representing a different aspect of my personality, goals, and interests. The project was divided into two main phases: Part A and Part B. In Part A, the design process began with brainstorming, where I explored various facets of my identity, leading to the creation of mood boards and hand-drawn sketches. These helped refine my ideas into three logo concepts, each aligned with a specific theme. The sketches evolved through multiple iterations, allowing me to experiment with various visual directions and refine the logos into their final forms. In Part B, the selected logo was digitized using Adobe Illustrator, focusing on clean lines and professional execution. I developed a style guide that included the logo in various formats - black, PMS, CMYK, and RGB - to ensure its versatility across both digital and print media. Additionally, I expanded the brand identity by designing stationery items, such as a business card and letterhead, that incorporated the new logo while maintaining a cohesive visual language. This project deepened my understanding of the design process, from conceptualization to the final product, and gave me hands-on experience in translating personal branding into professional design solutions. It highlighted the importance of iterative development and refinement in creating a successful, adaptable visual identity.