"New Jeans" Creative Direction & Concept Graphics
[UNOFFICIAL] Concept creative direction & mascot ideas for K-Pop Group 'New Jeans' 'New Jeans' is a South Korean girl group formed by label ADOR. The group is composed of five members: Minji, Hanni, Danielle, Haerin and Hyein. NewJeans is known for their girl next door image and 1990s- and 2000s-indebted pop and R&B songs with influences of various dance and club styles. Min Hee-jin, is the current creative director of the group and is a renowned South Korean creative director and advertising executive known for her significant contributions to the entertainment and advertising industry. With a career spanning several decades, Min Hee-jin has made a profound impact on the K-pop and entertainment scene through her innovative marketing and creative campaigns. Making her the main influence for these concept graphics.