"New Jeans" Concept Text Graphic (3D)

(UNOFFICIAL) This project explores the creative direction and mascot concepts for the South Korean girl group New Jeans, formed by label ADOR. Comprised of five members - Minji, Hanni, Danielle, Haerin, and Hyein - the group is known for its "girl next door" image, blending 1990s- and 2000s-influenced pop and R&B music with dance and club styles. Drawing inspiration from Min Hee-jin, the group’s creative director and a renowned figure in both the K-pop and advertising industries, this project aims to embody her innovative approach to branding and design. Min Hee-jin’s extensive career in shaping K-pop aesthetics and marketing campaigns served as the primary influence for these 3D concept graphics, which combine elements of contemporary style with nostalgic influences, aligning with the distinct identity of New Jeans. The designs reflect a fusion of modern creativity and retro-inspired visuals, mirroring New Jeans' unique musical identity while staying true to Min Hee-jin’s signature aesthetic and strategic vision.